On February, 1st Astana-Expo KS with the support of Inside Interior magazine, Association of architects, designers and other professional participants of the construction industry of Kazakhstan and Bianco & Nero Inc. design-studio held a roundtable of leaders of the Kazakhstan construction market and interior designers of Almaty. During the session we discussed such interesting topics like what the modern house for Kazakhstan customer is, what marketing tools are the most effective for interior design sector, and as usual told about what we are planning to #ASTANAINTERIORDESIGN-2017 expo-forum and #VillageAstana2017 exhibition on cottage construction and landscaping.
Among the speakers with the subject of advertising in the modern interior business Tatiana Fayzullina, Inside Interior magazine’s and Astana Designers Awards director, spoke on the differences of promotion tools by segments of “economy”, “premium” and “business” and how you can use the exhibition with the maximum benefit as a promotion tool.
Yevgeniya Kontorina, a member of the Association of architects, designers and other professional participants of the construction industry of Kazakhstan and Director of 3D-ugolnik studio, spoke on what trends are actual in the modern architecture and design, touching upon designers’ self-education.
Designers Anna Kottelnikova and Marina Ponyatova of Bianco & Nero Inc. studio shared the subjects of their master-classes at the two-day Forum of designers, which will be held in April in Astana. Designers discussions unit will include both issues of cooperation between designers, customers and suppliers, as well as the use of new technologies in the interior design and construction.
The meeting was attended by representatives of “smart” technologies, which is titled as a subject of the whole second day of the Forum in Astana.
Organizers of the event told about past exhibitions and the work has been carried out throughout the year, about participants and visitors of the upcoming projects and what topics will be raised on the eve of the world exhibition Expo-2017.
The meeting was attended by about 50 experts from leading companies of Almaty, journalists and designers. For other cities live broadcast was carried on the official accounts of Astana-Expo KS.
“This was an interesting meeting. A large amount of useful marketing information. We are planning to participate in the exhibitions, since the theme of “natural stone” is always relevant, ”
– Alymzhan Zaynutdinov, «Royal Cream Stone» company
On April, 12-14 in Astana, Kazakhstan’s professionals will be able to continue the dialogue between the leaders of the construction market of the country on the international level!